-: So as we dive into the concept
of prompt engineering and personas,
we start hitting this theme of context,
and context being this all important thing
that really helps ChatGPT personalize and get the answers
that are best suited for you.
So with this new feature of custom instructions,
we are starting the process of fine-tuning
and customizing the AI to give our own personal results.
If we go down to our three dots here,
we see this Custom instructions panel.
Now we have two sections here.
The first is, "What would you like ChatGPT
to know about you?"
And then, "How would you like ChatGPT to respond?"
OpenAI has a suggested thought starters here and here,
and basically this is where you can input context
into ChatGPT so that it can take that
into consideration for all chats.
When you enable for new chats,
these will be turned on for all new chats.
This is extremely useful
if you use ChatGPT for work.
Let's say you work at a marketing agency
and you're working on an ongoing project.
You can put all of this information
into the Custom instructions.
You can say, "I'm a project lead at a marketing agency."
You can say you're working on a big rebrand
for a phone company.
You can say what your strengths are,
what your background is, what your struggles are.
So then every time you ask a question,
ChatGPT will take that into consideration.
Here, let's do an experiment.
I'm gonna ask ChatGPT
to give me five new business ideas in emerging markets.
Great, we have our five new business ideas
in emerging markets from energy solutions
to digital healthcare to e-commerce
to agri-tech and financial literacy.
Now I'm gonna input these custom instructions just
in the first box here.
So this is just gonna tell ChatGPT who I am and what I do.
"I'm a lead graphic designer at Apple.
I'm in charge of a team of 10 graphic designers tasked
with rebranding the iPhone.
I'm going for a bold, modern, sleek rebrand.
I have a background in UI, UX design.
I know the basics of Python.
I've been working at Apple for seven years,
graduated with a degree in graphic design.
My strong suit is design,
and I could use some help with my managerial skills."
Now we're gonna turn this on,
and now ChatGPT knows who I am and what I do.
We're gonna go ahead and copy this same exact prompt
and start a new chat with the Custom instructions on,
and we are gonna ask the same exact question.
So now with the exact same prompt
with our custom instructions,
you can see how here ChatGPT is giving us ideas
that are based on my background in UI, UX design,
and it's saying that I can leverage my skills
to make these platforms more user-friendly.
So the kinds of solutions
that it's giving me are more platform-based,
trying to lean into my background of UI, UX design.
So you can use custom instructions to give a little bit
of context about yourself,
or you can use this formula of how you would like ChatGPT
to respond and what you would like ChatGPT to know about you
that we have created here.
So it's just a pretty simple framework
for useful data
that helps ChatGPT understand what you're trying to do.
So the first thing is your location.
If you frequently have to ask questions about Los Angeles
or traveling to a certain area or something,
it might be helpful for ChatGPT to automatically know
where your location is.
If you're a chef or a graphic designer
or whatever your role is
and you continually have similar kinds of questions,
it can be helpful for ChatGPT
to know what profession you're doing
so it can help tailor the answer more specifically to you.
It's nice to know your background.
What other skills and expertise do you have?
Key responsibilities.
It's good to know what is it you are tasked with doing
so that ChatGPT can best help understand how to support you.
Knowledge and expertise, this is a more broad range category
that you can or not include depending
on how relevant it is to you,
but it's always important for ChatGPT
to know the whole picture of what it is you know
so that it can help you where you need support the most.
Jargon or terminology.
If you work in a specific industry
and you keep using jargon terms,
it's important to clarify those terms with ChatGPT
so that it understands exactly what you're talking about.
Typical challenges, it's good to know like
if you frequently encounter certain kinds of challenges.
Maybe you're in a leadership position,
and you find the disciplinary roles
that you have to be difficult.
It's important for ChatGPT to know the challenges
that you encounter.
Current projects, this is obviously important
if you're working on a big rebrand for a phone
or if you are working on trying to get new clients.
It's important to know what the main project you're working
on is so that all the answers and all the questions
that you ask can reflect that in the answers
that you get back.
Goals and objectives. What's the big picture?
What are you trying to do? You have a project.
What is the overlying bird's eye view of that project?
Where is it going? Where is it headed?
Here you have, "How would you like ChatGPT to respond?"
You have tone, do you want it to respond formally,
casually with some humor?
You can just input this if you have a general tone
that you always want the response to be.
And then the response format.
Should it respond in tabular format?
Do you like bullet points? Do you want paragraphs?
The response style. Do you want it to be creative, precise?
Do you want it in the style of something
or to act as an expert in some field?
The level of detail.
How long or short should the responses generally be?
Sources, do you have a preferred source you want ChatGPT
to pull the information from?
Do you want these sources to be cited
where the information comes from?
And then bias.
Should ChatGPT have opinions on topics or remain neutral?
So obviously, this general template is a starting point,
and you can ignore any of these prompts
if let's say the response format's not important
to you or the sources.
You do not have to include all
of these different categories,
but this is a good template to get you started
so that ChatGPT can get all the information it needs
from you and that you can get the answers
that are most relevant to you.