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-: So as we dive into the concept

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of prompt engineering and personas,

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we start hitting this theme of context,

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and context being this all important thing

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that really helps ChatGPT personalize and get the answers

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that are best suited for you.

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So with this new feature of custom instructions,

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we are starting the process of fine-tuning

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and customizing the AI to give our own personal results.

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If we go down to our three dots here,

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we see this Custom instructions panel.

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Now we have two sections here.

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The first is, "What would you like ChatGPT

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to know about you?"

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And then, "How would you like ChatGPT to respond?"

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OpenAI has a suggested thought starters here and here,

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and basically this is where you can input context

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into ChatGPT so that it can take that

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into consideration for all chats.

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When you enable for new chats,

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these will be turned on for all new chats.

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This is extremely useful

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if you use ChatGPT for work.

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Let's say you work at a marketing agency

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and you're working on an ongoing project.

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You can put all of this information

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into the Custom instructions.

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You can say, "I'm a project lead at a marketing agency."

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You can say you're working on a big rebrand

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for a phone company.

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You can say what your strengths are,

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what your background is, what your struggles are.

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So then every time you ask a question,

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ChatGPT will take that into consideration.

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Here, let's do an experiment.

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I'm gonna ask ChatGPT

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to give me five new business ideas in emerging markets.

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Great, we have our five new business ideas

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in emerging markets from energy solutions

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to digital healthcare to e-commerce

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to agri-tech and financial literacy.

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Now I'm gonna input these custom instructions just

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in the first box here.

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So this is just gonna tell ChatGPT who I am and what I do.

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"I'm a lead graphic designer at Apple.

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I'm in charge of a team of 10 graphic designers tasked

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with rebranding the iPhone.

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I'm going for a bold, modern, sleek rebrand.

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I have a background in UI, UX design.

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I know the basics of Python.

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I've been working at Apple for seven years,

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graduated with a degree in graphic design.

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My strong suit is design,

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and I could use some help with my managerial skills."

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Now we're gonna turn this on,

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and now ChatGPT knows who I am and what I do.

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We're gonna go ahead and copy this same exact prompt

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and start a new chat with the Custom instructions on,

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and we are gonna ask the same exact question.

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So now with the exact same prompt

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with our custom instructions,

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you can see how here ChatGPT is giving us ideas

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that are based on my background in UI, UX design,

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and it's saying that I can leverage my skills

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to make these platforms more user-friendly.

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So the kinds of solutions

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that it's giving me are more platform-based,

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trying to lean into my background of UI, UX design.

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So you can use custom instructions to give a little bit

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of context about yourself,

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or you can use this formula of how you would like ChatGPT

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to respond and what you would like ChatGPT to know about you

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that we have created here.

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So it's just a pretty simple framework

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for useful data

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that helps ChatGPT understand what you're trying to do.

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So the first thing is your location.

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If you frequently have to ask questions about Los Angeles

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or traveling to a certain area or something,

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it might be helpful for ChatGPT to automatically know

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where your location is.

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If you're a chef or a graphic designer

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or whatever your role is

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and you continually have similar kinds of questions,

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it can be helpful for ChatGPT

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to know what profession you're doing

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so it can help tailor the answer more specifically to you.

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It's nice to know your background.

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What other skills and expertise do you have?

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Key responsibilities.

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It's good to know what is it you are tasked with doing

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so that ChatGPT can best help understand how to support you.

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Knowledge and expertise, this is a more broad range category

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that you can or not include depending

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on how relevant it is to you,

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but it's always important for ChatGPT

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to know the whole picture of what it is you know

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so that it can help you where you need support the most.

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Jargon or terminology.

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If you work in a specific industry

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and you keep using jargon terms,

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it's important to clarify those terms with ChatGPT

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so that it understands exactly what you're talking about.

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Typical challenges, it's good to know like

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if you frequently encounter certain kinds of challenges.

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Maybe you're in a leadership position,

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and you find the disciplinary roles

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that you have to be difficult.

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It's important for ChatGPT to know the challenges

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that you encounter.

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Current projects, this is obviously important

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if you're working on a big rebrand for a phone

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or if you are working on trying to get new clients.

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It's important to know what the main project you're working

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on is so that all the answers and all the questions

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that you ask can reflect that in the answers

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that you get back.

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Goals and objectives. What's the big picture?

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What are you trying to do? You have a project.

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What is the overlying bird's eye view of that project?

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Where is it going? Where is it headed?

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Here you have, "How would you like ChatGPT to respond?"

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You have tone, do you want it to respond formally,

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casually with some humor?

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You can just input this if you have a general tone

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that you always want the response to be.

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And then the response format.

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Should it respond in tabular format?

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Do you like bullet points? Do you want paragraphs?

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The response style. Do you want it to be creative, precise?

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Do you want it in the style of something

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or to act as an expert in some field?

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The level of detail.

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How long or short should the responses generally be?

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Sources, do you have a preferred source you want ChatGPT

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to pull the information from?

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Do you want these sources to be cited

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where the information comes from?

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And then bias.

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Should ChatGPT have opinions on topics or remain neutral?

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So obviously, this general template is a starting point,

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and you can ignore any of these prompts

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if let's say the response format's not important

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to you or the sources.

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You do not have to include all

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of these different categories,

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but this is a good template to get you started

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so that ChatGPT can get all the information it needs

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from you and that you can get the answers

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that are most relevant to you.